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Bandcamp Senior Editor and Pitchfork contributor Marcus J. Moore has signed a deal with Touchstone Books to pen a cultural biography called The Butterfly Effect: How Kendrick Lamar Ignited the Soul of Black America.
Moore told P&P about the concept behind the book over email: "My book details the artist's coming of age as an MC, how he helped resurrect two languishing genres (bebop and jazz), his profound impact on a racially fraught America, and his emergence as the bonafide King of Rap."
"It centers on three albums—good kid, m.A.A.d city, To Pimp a Butterfly, and DAMN.— and examines how Lamar charted a personal and societal awakening in America," Moore continues. "It details how his story directly connects to the charged spirits of art and revolution. Ultimately, the biography explores the broad global impact of Mr. Lamar and his work."
Moore is working with people from Lamar's past to paint an accurate and detailed picture of his cultural impact. He explains, "Kendrick's team is aware of my intention to write this book. I have interviews in place with people in and around the environment in which he grew up, as well as those who've helped him create music along the way."