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Full Racist Dove Ad - Does It Change Your Opinion?

posted by Monica Sett -

Dove recently dropped an advertisement that raised some eyebrows. The way the clip was shared on social media made it look like the ad was racist. When I first saw it, there was a black woman depicted taking off a shirt that was her skin tone that was then swapped out for a seemingly more "clean" appearance portrayed by a fair white woman. It looked like Dove was implying the latter was cleaner and better.

But then, a longer version of the video hit social media. In this one, a tanner woman comes into the picture after the more fair-skinned one; this makes me think that the ad wasn't racist at all but the clip was manipulated to make it look so. When you watch the full video, you can see that they aren't really implying that fairer is better. Dove just had bad luck when it came to choosing the order of these women! 

#PressPlay : Earlier today there was outrage about the #DoveAd that was posted on their page. We first reported on it when #Dove issued an apology for being racially insensitive. By that time, the #Ad had been deleted and was hard to find, leaving many to speculate based on an image that was circulating. The roommates wanted more info and wanted to see the actual video. The ad has now resurfaced. After seeing the video, what are your thoughts roomies?

A post shared by The Shade Room (@theshaderoom) on


Big Boy's Neighborhood

Big Boy's Neighborhood

Big Boy is a veteran of Los Angeles radio and morning show host at REAL 92.3 KRRL FM Read more


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