At a recent Wall Street Journal event, the brand and marketing global director of Puma, Adam Petrick shared that Puma will debut "charity activations" to further Nipsey Hussle's community efforts. Puma and Nipsey had just inked a deal in 2018. There were many layers to Nipsey and one was his deeply rooted love for his community of South Central L.A. Puma is honoring that by charity activations that will benefit Crenshaw.
"We'll work with his family and we'll support his kids. We're going to continue to release some product that we've created with him. We've also got some charity activations that we'll do to support what he was doing in Crenshaw, and trying to continue the work that he was doing through his foundation."
The collection will drop this fall 2019. TMC