Find Station
 

Rick Ross Takes Aim at 50 Cent Over New Music and G-Unit Sneakers

2026 BET Awards - Arrivals

Photo: Frazer Harrison / Getty Images Entertainment / Getty Images

Rick Ross and 50 Cent continue their long-standing feud, with Ross recently making headlines for taunting 50 Cent about the relaunch of the G-Unit Reebok G6 sneakers. Ross claimed that 50 Cent's mother is "turning over in her grave" due to the sneaker's relaunch. This comment adds fuel to a rivalry that has persisted for years, involving album sales, sneaker releases, and more.

In a video on his Instagram, 50 Cent celebrated the sold-out relaunch of the G-Unit x Reebok G6 sneakers, which reportedly sold out within two hours. He took the opportunity to mock Ross, saying, "Sold out, fat boy," while showcasing the sneakers. The sneakers, which first debuted in 2003, have been a significant part of 50 Cent's brand, with the recent relaunch marking a successful comeback.

Ross responded to the sneaker relaunch by mocking it on his Instagram Story, writing, "Costco got these now," with laughing emojis. He also compared the sneakers unfavorably to those of Lloyd Banks, a former G-Unit member. Ross further taunted 50 Cent by suggesting he should sign Lloyd Banks, adding another layer to their ongoing rivalry.

The feud between Ross and 50 Cent has been marked by personal jabs and public taunts. Recently, 50 Cent mocked the sales projections for Ross's album, 'Set in Stone,' while Ross accused 50 Cent of financial mismanagement in Shreveport. These exchanges have kept fans engaged, with both artists gaining attention from the ongoing drama.

The rivalry shows no signs of ending, as both artists continue to engage in public spats. While the personal nature of their comments can be controversial, it also keeps the spotlight on their music and ventures, benefiting both in terms of publicity.