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Concordia University in Montreal will introduce a new course titled "Drake: Media, Myth & Manhood" in the Fall 2026 semester. The course, led by Professor Yassin "Narcy" Alsalman, will delve into the life and career of Toronto rapper Drake, examining his discography, the rise of his OVO brand, and the broader industry systems he navigates.
The class is part of the "Hip-Hop: Past, Present & Future" curriculum and explores themes like masculinity, celebrity culture, and capitalism. It aims to provide students with a comprehensive understanding of how Drake transformed from a chart-topping artist into a global cultural brand. The syllabus includes discussions on the intersection of art and capitalism, as well as the impact of streaming and branding on the modern music industry.
Professor Alsalman, who has previously taught courses on Kanye West and Kendrick Lamar, brings a unique perspective to the classroom as both an academic and a rapper. His firsthand industry experience, coupled with scholarly research, will guide students in analyzing Drake's influence on music and culture.
The course will also feature readings from renowned scholars like bell hooks and Guy Debord, offering theoretical frameworks for discussing celebrity, identity, and media. Students will engage with Drake's music and academic texts to critically examine how popular culture reflects societal trends.
As hip-hop studies gain traction in academia, this course highlights the genre's significance as a lens for understanding society and culture. While primarily available to Concordia students, the course has already sparked interest among Drake fans and academics alike. The possibility of guest speakers from the OVO team adds to the excitement surrounding the class.