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Barron Trump, the youngest son of President Donald Trump, is preparing to launch a new beverage company next month, according to the New York Post.
Trump, 20, is one of five directors for SOLLOS Yerba Mate Inc., an herbal tea scheduled to hit the market in May 2026. The bitter herbal tea, which comes in pineapple and coconut flavors, is from South America and is marketed as a caffeinated alternative to coffee.
Trump joined the company, incorporated in Florida and also registered of Delaware, as a director last December, according to state corporation filings. Rodolfo Castello, Valentino Gomez, Stephen Hall, and Spencer Bernstein were also identified as directors while Bernstein is also listed as chairman and Hall as vice president.
Bernstein and Hall attended Oxbridge Academy in West Palm Beach, Florida, with Trump, a sophomore college student. Sollos Yerba Mate reportedly received a total $1 million from private investors, according to a U.S. Securities and Exchange Commission filing via the New York Post.
“The company aims to capture the vibrant lifestyle of South Florida with its products,” SOLLOS wrote on its Instagram account.
The beverage is also being marketed as "the perfect summer drink" on its LinkedIn page.
President Trump previously revealed that his teenage son was influential in him doing interviews on podcasts targeting a younger male demographic, which included appearances on the Joe Rogan Experience, This Past Weekend with Theo Von, Flagrant with comedian Andrew Schulz, Logan Paul's Impaulsive and Barstool Sports' Bussin' with the Boys. First Lady Melania Trump also confirmed her son played a major role in his father's successful campaign during an appearance on FOX & Friends in December.
“He brought in so many young people. He knows his generation because nowadays the young generation, they don’t sit in front of TV anymore,” Melania said.
“They are all on the tablets, they are on the phones and all of these podcasts and streamers,” she added.
Barron was reportedly "very vocal" in giving "advice to his father," with his mother saying it was “incredible how he brought in success because he knew exactly who his father needs to contact and to talk to.”