Augmented reality features will roll out in the 2013 edition of the print catalog, which will arrive in customers’ mailboxes later this month. Amid pictures of Expedit bookshelves and Boksel tables, Ikea fans will see special printed symbols, each an invite to launch new iPhone and Android smartphone apps for an augmented reality experience.

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"Ikea’s 2013 catalog is taking catalogs to the next level by incorporating “augmented reality”. Watch it in action here."