During Power 106′s biggest concert of the year, Big Boy (aka Ciroc Boy) asked the biggest stars what they’ll be doing to Celebrate Life this summer. What will YOU be doing? Take Ciroc with you, and remember, celebrate life responsibly!

Watch what your favorite rappers said, below.
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"Tyga, YG, Kendrick Lamar, J.Cole, T.I., Neyo, E40 talk about what they’re doing this summer"

We catch Tyga, Kid Ink, Walé, Kendrick Lamar, YG, Ne-Yo, Problem, E-40, Dom Kennedy, J.Cole, T.I. & Iggy Azalea backstage at the sold out Powerhouse 2012 to hear the answer to our Ciroc question of the day… “How will you celebrate life this summer?”
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"“How will you celebrate life this summer?” f/ Tyga, Kid Ink, Walé, Kendrick Lamar, YG, Ne-Yo, Problem, E-40, Dom Kennedy, J.Cole, T.I., Iggy Azalea"

DIDDY SHOWS US HOW HE TURNS HIS HOME INTO A CLUB FOR NBA FINALS AND FIGHT NIGHT VIEWING PARTIES!

Watch below!
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"Diddy’s Ciroc House Party"

Ciroc was in the building at our sister station, Hot 97′s biggest concert of the year — Powerhouse is only 2 weeks away! Wait ’til you see what we have planned!

Watch what happened at Summer Jam below.
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"Behind the scenes at Summer Jam"

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"Video: Ciroc Cinco de Mayo! We want to post your photos!"

The weekend is near and we’ve got some recipes for fun — aka recipes for some of my favorite Ciroc drinks! Enjoy below and send us pictures of YOUR Ciroc mixes!

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"The best Ciroc recipes for the weekend"

When The Game was in the Neighborhood, he blessed our girl Krystal Bee with love advice. Should she get back with her ex-boyrfriend? Is she hurt that he may be with another girl?

Fortunately for Krystal, he gets distracted by the Ciroc on the table and changes the subject – giving Krystal some relief before going on to the new subject. Watch below.
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"Big Boy and The Game give @KrystalBee love advice, then gets distracted by #Ciroc"

In case you missed Diddy’s 4 funny CÎROC commercials during Super Bowl – here they are. He actually had me fooled when he was dancing with a J.Lo look-a-like.

Watch HERE.

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"Videos: Louie G, Rikki Martinez and Krystal’s Superbowl Ciroc Commercials—pick your fav!"

Don’t forget to check out Louie G and Rikki at the Vault in Los Angeles every FRIDAY!
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"Dream Responsibly with Krystal!!"

Don’t forget to check out Louie G and Rikki at the Vault in Los Angeles every FRIDAY!
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"Dream Responsibly – Rikki Martinez"

Don’t forget to check out Louie G and Rikki at the Vault in Los Angeles every FRIDAY!
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"Dream Responsibly – Louie G"

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"Video: Sexy @rikki_martinez gets a special birthday surprise with help from @nickygeezy @louieg106 #ciroc"

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"Video: This weekend make the #C&P – it’s the @FuzzFanTab #Ciroc and pineapple drink!"

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"Video: Big Boy x Ciroc x Bikini-clad Models x Studio Ghost"

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"Video: Diddy calls out non-Ciroc drinker; freshly released T.I. smooths out the situation"

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"How to make that Diddy lemonade!! @iamdiddy @CirocBoys @cirocstars"

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"We’re in the ‘Hood starting Labor Day Weekend with some of that Diddy lemonade!! @iamdiddy @CirocBoys @cirocstars"

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"Featured Video: Try out Big Boy’s signature drink “Big Boy’s Ciroc Sunrise”!"

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"Featured Video: “SWIGG!” and Big Boy’s Ciroc Sunrise for the Memorial Day Weekend!"