Teased earlier, Budweiser released the full “Hero’s Welcome” spot a few days before the game. The doc-style ad chronicles Lt. Chuck Nadd’s homecoming from Afghanistan. According to Budweiser, while Nadd expected a welcome from his girlfriend, he arrived to find the residents of his hometown of Winter Park, Florida, a full ticker tape parade, marching bands, and the Budweiser Clydesdales waiting for him. The spot was originally slated to be 30 seconds but was bumped up to 60 seconds and there’s also a five-minute behind-the-scenes video. Budweiser now has four minutes of ad space in the game.
Budweiser doubles down on the adorable with another heartstrings-pulling spot featuring the Clydesdales. Last year’s “Brotherhood” was a big hit and an emotional moment amid the usual broad humor of Super Bowl ads. So Budweiser and agency Anomaly, creator of last year’s ad, brought back the Clydesdales, and the trainer, played by Don Jeanes, and added a puppy and another killer track “Let Her Go” by Passenger.
While Deutsch L.A. created VW’s past hits like “The Force” and “The Dog Strikes Back,” this year marked the first outing for Argonaut, an agency launched by Goodby, Silverstein & Partners alums Hunter Hindman and Rick Condos. The spot reimagines a classic bit of dialog from It’s a Wonderful Life (only with more Germans). Read more about the spot here. See the teaser here.
Check out this beer commercial that features DJ Virman & DJ E-Man #TigerTwist